Testing "How to Make a Profit Creating & Selling Your Own Specialty Food Products in the USA"

Harvey P. Clark:

"Over the past several years of traveling all over the six New England states, including my home state of Massachusetts, I've frequently met many others selling their own specialty food products, and all seem to be asking each other the same questions. 
"It's been very common for others working at stores I sold to, or customers trying my products at store samplings, to ask how I got started doing this, and mentioning that they had an idea they'd like to bring to market too. 
"After digesting all this for quite a while, and finding that I've found a lot of the answers myself, through all these years of learning by trial and error, I decided it would be a very satisfying thing to try to make it easier for anyone else who wants to do this to find some of the answers, without needing to learn everything the hard way."

How to Make a Profit Creating & Selling Your Own Specialty Food Products in the USA, 2nd Edition

by Harvey P. Clark

CreateSpace Independent Publishing Platform, 2009

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Testing "The Economy of You"

The "economy of you" is self-employment, side-gigs, moonlighting, freelancing, consulting, homesteading or whatever you want to call small-scale entrepreneuring. It is an economy driven by a desire for autonomy and self-determination more than profit, and a response to the insecurity that pervades today's workplace.

Driven by rapacious corporations and a breakdown in traditional business models, the alternative lifestyle of working for yourself and starting your own business has become mainstream and, for many, the most promising opportunity.

This book is based on dozens of interviews with and profiles of entrepreneurs who share the stories of their enterprises. The author, a magazine editor and blogger, groups their experiences in chapters on planning, financing, networking, and surviving this new economy. An appendix lists 50 side-gigs to consider, from disc jockey and florist to marketing consultant and yoga teacher.

Many of the "side-giggers" interviewed said that running a side-gig felt like an obvious and necessary choice, just as getting a nine-to-five job for life might have to their grandfathers. But if the night job becomes as necessary as the day job, and neither is sufficient by itself, then the "economy of you" is an economy of 80-hour work weeks and burned out prospects.

The Economy of You

Discover Your Inner Entrepreneur and Recession-Proof Your Life

by Kimberly Palmer

AMACOM, 2014

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Testing "How an Economy Grows and Why It Crashes"

In this updated edition of How an Economy Grows and Why It Doesn't by their father, Irwin Schiff, brothers Peter D. Schiff and Andrew J. Schiff weave a fable that untangles many of the fallacies preventing people from really understanding what drives an economy.

With the help of colorful cartoon illustrations, lively humor, and deceptively simple storytelling, the Schiff's bring the complex subjects of inflation, monetary policy, recession, and other important topics in economics down to Earth.

How an Economy Grows and Why It Crashes

by Peter D. Schiff and Andrew J. Schiff

Wiley, 2014

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Online Retailers Get an Edge by Not Collecting Sales Tax

Two independent studies of online sales using two very different approaches reached the same conclusion: some online retailers have an advantage over traditional brick-and-mortar stores.

The studies find evidence from investors, analysts and consumers themselves that suggest online stores have a competitive edge when they don’t have to collect sales tax from shoppers.

Both studies were conducted by researchers at the Fisher College of Business at The Ohio State University and their colleagues.

One study found that sales fell 9.5 percent at Amazon.com in five states when the online retailer began collecting taxes on online purchases.

The other study found that the stock prices of online retailers dropped when news broke about possible legislation that would require them to collect sales tax.

Overall, the two studies show that consumers spend less at online retailers when they have to pay sales tax – and investors are quite aware of the threat these firms face from new tax-collection laws.

Sources: Fisher College of Business
The Ohio State University  University Communications

Artwork: Artisoo Cash Register by Amadeo de Souza-Cardoso
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Testing "The Art of Social Selling"

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions ...and tapping into these online communities has become a necessary part of any integrated sales strategy.

Citing enlightening research and real-world examples, this practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media.

The Art of Social Selling

Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

by Shannon Belew

AMACOM , 2014

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Finding Your Voice on Facebook

"The key to successfully marketing your business on Facebook is finding an authentic voice that connects with and engages your desired audience," suggests John Wayne Zimmerman in The Complete Idiot's Guide to Facebook Marketing.

Zimmerman devotes a chapter of his to "The Voice of Your Business" that suggests choosing a celebrity whose persona reflects the way you want your business to be perceived. Mimic the language and style of this "celebrity spokesperson" in your Facebook posts, he advises, and try to be consistent. If more than one person is posting, make sure they also use this "brand."

As for the content of your posts, Zimmerman says it should always be what your target market wants. "If you own a landscape business, focus on offering tips on how to prepare the lawn for winter, how to get rid of grubs, and when to plant bulbs in your garden."

The Complete Idiot's Guide to Facebook Marketing

by John Wayne Zimmerman

ALPHA, 2012

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Time for a Mobile Marketing Strategy

Many analysts predict mobile browsing on the web is going to surpass desktop browsing by 2015, or soon thereafter. This is indicative of a fundamental shift in Internet users' browsing habits and choice of devices. E-marketers of all stripes are going to have to develop or incorporate a mobile marketing strategy into their business plans.

The Bootstrapper's Guide to the Mobile Web

Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks

by Deltina Hay

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