Sunday, November 29, 2015

Testing "How Asia Works"

Joe Studwell distills extensive research into the economics of nine countries — Japan, South Korea, Taiwan, Indonesia, Malaysia, Thailand, the Philippines, Vietnam, and China — into an accessible, readable narrative that debunks Western misconceptions, shows what really happened in Asia and why, and for once makes clear why some countries have boomed while others have languished.

For anyone interested in a region that will shape the future of the world, this is an important text.

by Joe Studwell
Grove Press, 2014
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Tuesday, October 20, 2015

Review: The Art of Social Selling

The author of this book defines "social selling" by pointing out what it is not.

"Social selling is not like buying a list of leads and cold calling everyone on the list. It is not a disruptive process, where you merely spit out a series of marketing messages, lead-generation offers, or coupons and discounts. Nor is social selling the equivalent of lead scraping."

The basic principles of social selling are not new, although the technologies of LinkedIn, Facebook and Twitter differ from a beeper or a phone. They are based in the sales philosophy expressed by the imperative, “Don’t sell anything; make a friend instead.”

A digital marketing promoter and author of "Starting an Online Business All-in-One For Dummies," author Shannon Belew explains that effective social selling is nothing more than relationship building. "For most salespeople, this should come as good news. After all, the traditional sales process is just about that - relationships."

Whether you are on Google+ or Pinterest or Facebook, the principles are the same: seek out customers current and new, learn from what they are saying and engage them to build a sincere relationship. Every time you bring something of value to the conversation or service a need, you establish trust and build a reputation.

Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks
by Shannon Belew
AMACOM, 2014

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Friday, August 14, 2015

Why Go Google+ ?

Another advantage to having a Google+ profile is that you can connect your Google+ profile to your website and other social media profiles, increasing your exposure to prospective customers and helping your content be seen by a wider audience.
One way of increasing exposure is through the use of the "g+ share" button and the "+1" designation (the Google equivalent of a Like. For any content that you post, someone else can validate it as useful or liked simply by clicking the button to share it on their Google+ profile. When otherse see the content, they can click the "+1" icon to like and share the content from within Google+. 
As you might expect, the +1 is an increasingly important desiognation since it increases the visibility and reach of a piece of content. Of course, the use of Google+ may potentially help you show up in Google search engine results for related keyword searches. 
If you are a local business (as opposed to a national brand), getting the improved search result rankings may also make it easier for local prospective customers to find you or your business.
excerpted from:
Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks
by Shannon Belew
AMACOM , 2014
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