Sunday, November 29, 2015

Testing "How Asia Works"

Joe Studwell distills extensive research into the economics of nine countries — Japan, South Korea, Taiwan, Indonesia, Malaysia, Thailand, the Philippines, Vietnam, and China — into an accessible, readable narrative that debunks Western misconceptions, shows what really happened in Asia and why, and for once makes clear why some countries have boomed while others have languished.

For anyone interested in a region that will shape the future of the world, this is an important text.

by Joe Studwell
Grove Press, 2014
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Tuesday, October 20, 2015

Review: The Art of Social Selling

The author of this book defines "social selling" by pointing out what it is not.

"Social selling is not like buying a list of leads and cold calling everyone on the list. It is not a disruptive process, where you merely spit out a series of marketing messages, lead-generation offers, or coupons and discounts. Nor is social selling the equivalent of lead scraping."

The basic principles of social selling are not new, although the technologies of LinkedIn, Facebook and Twitter differ from a beeper or a phone. They are based in the sales philosophy expressed by the imperative, “Don’t sell anything; make a friend instead.”

A digital marketing promoter and author of "Starting an Online Business All-in-One For Dummies," author Shannon Belew explains that effective social selling is nothing more than relationship building. "For most salespeople, this should come as good news. After all, the traditional sales process is just about that - relationships."

Whether you are on Google+ or Pinterest or Facebook, the principles are the same: seek out customers current and new, learn from what they are saying and engage them to build a sincere relationship. Every time you bring something of value to the conversation or service a need, you establish trust and build a reputation.

Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks
by Shannon Belew
AMACOM, 2014

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Friday, August 14, 2015

Why Go Google+ ?

Another advantage to having a Google+ profile is that you can connect your Google+ profile to your website and other social media profiles, increasing your exposure to prospective customers and helping your content be seen by a wider audience.
One way of increasing exposure is through the use of the "g+ share" button and the "+1" designation (the Google equivalent of a Like. For any content that you post, someone else can validate it as useful or liked simply by clicking the button to share it on their Google+ profile. When otherse see the content, they can click the "+1" icon to like and share the content from within Google+. 
As you might expect, the +1 is an increasingly important desiognation since it increases the visibility and reach of a piece of content. Of course, the use of Google+ may potentially help you show up in Google search engine results for related keyword searches. 
If you are a local business (as opposed to a national brand), getting the improved search result rankings may also make it easier for local prospective customers to find you or your business.
excerpted from:
Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks
by Shannon Belew
AMACOM , 2014
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Sunday, November 30, 2014

Review: The Digital Economy

Long before there was Google or eBay or YouTube and while Mark Zuckerberg was still in grade school,  business writer Don Tapscott penned a best-selling book titled "The Digital Economy" predicting that the "Internet" many people took for a passing fad or geekish novelty was destined to become a major driving force in the world economy.

Twenty years later, we live in the world Tapscott prognosticated, where institutions like newspapers, the post office, libraries and even banks are having to question their role in society and the "mass media" of just a decade or so ago now seems improbably small and even irrelevant.

On the 20th anniversary of its publication, "The Digital Economy" has been republished in a new edition for which Tapscott has produced introductory essays for each of the book's twelve chapters, discussing what has changed since the first edition.

The Internet is becoming a new mode of production that changes the way we orchestrate capability in society to innovate, create goods and services, and even create public value," Tapscott notes in an essay preceeding the original Chapter 1.  "The most important assets are contained in the crania of knowledge workers. The most effective work systems are social and collaborative, and increasingly thoughtful people everywhere understand that an economy based on greed is not only unworkable, it threatens the planet."

While much of the book is centered on corporations and their responses to new economic paradigms, it also offers plenty of insights and suggestions for small businesses and independent producers and social agencies and consumers who stand to gain from or suffer under this evolving economic model.

"The social world is transforming the way we create wealth, work, learn, play, raise our children, and probably, the way we think," Tapscott points out. As with changes in the climate, the choice is either to adapt or be overwhelmed by this transformation.

Rethinking Promise and Peril in the Age of Networked Intelligence
by Don Tapscott
McGraw-Hill, 2014
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Monday, October 27, 2014

Testing "The Digital Economy"



Two decades ago, The Digital Economy changed the way the world thought about the Web and Internet. While everyone else was in awe of “websites” and "dot coms," Don Tapscott was among the first people to argue that the Internet would fully transform the nature of business and government. It goes without saying that his predictions were spot on.

In this new edition of his classic work, the author provides topical updates with a sweeping new analysis of how the Internet has changed business and society in the last 20 years.

Rethinking Promise and Peril in the Age of Networked Intelligence
by Don Tapscott
McGraw-Hill, 2014
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Tuesday, July 22, 2014

Testing "How to Make a Profit Creating & Selling Your Own Specialty Food Products in the USA"

Harvey P. Clark:
"Over the past several years of traveling all over the six New England states, including my home state of Massachusetts, I've frequently met many others selling their own specialty food products, and all seem to be asking each other the same questions. 
"It's been very common for others working at stores I sold to, or customers trying my products at store samplings, to ask how I got started doing this, and mentioning that they had an idea they'd like to bring to market too. 
"After digesting all this for quite a while, and finding that I've found a lot of the answers myself, through all these years of learning by trial and error, I decided it would be a very satisfying thing to try to make it easier for anyone else who wants to do this to find some of the answers, without needing to learn everything the hard way."
by Harvey P. Clark
CreateSpace Independent Publishing Platform, 2009
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Monday, June 16, 2014

Testing "The Economy of You"

The "economy of you" is self-employment, side-gigs, moonlighting, freelancing, consulting, homesteading or whatever you want to call small-scale entrepreneuring. It is an economy driven by a desire for autonomy and self-determination more than profit, and a response to the insecurity that pervades today's workplace.

Driven by rapacious corporations and a breakdown in traditional business models, the alternative lifestyle of working for yourself and starting your own business has become mainstream and, for many, the most promising opportunity.

This book is based on dozens of interviews with and profiles of entrepreneurs who share the stories of their enterprises. The author, a magazine editor and blogger, groups their experiences in chapters on planning, financing, networking, and surviving this new economy. An appendix lists 50 side-gigs to consider, from disc jockey and florist to marketing consultant and yoga teacher.

Many of the "side-giggers" interviewed said that running a side-gig felt like an obvious and necessary choice, just as getting a nine-to-five job for life might have to their grandfathers. But if the night job becomes as necessary as the day job, and neither is sufficient by itself, then the "economy of you" is an economy of 80-hour work weeks and burned out prospects.

Discover Your Inner Entrepreneur and Recession-Proof Your Life
by Kimberly Palmer
AMACOM, 2014

The Economy of You
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