Zimmerman devotes a chapter of his to "The Voice of Your Business" that suggests choosing a celebrity whose persona reflects the way you want your business to be perceived. Mimic the language and style of this "celebrity spokesperson" in your Facebook posts, he advises, and try to be consistent. If more than one person is posting, make sure they also use this "brand."
As for the content of your posts, Zimmerman says it should always be what your target market wants. "If you own a landscape business, focus on offering tips on how to prepare the lawn for winter, how to get rid of grubs, and when to plant bulbs in your garden."
by John Wayne Zimmerman
ALPHA, 2012Outrider Reading Group
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