Tuesday, March 11, 2014

Testing "The Art of Social Selling"

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions ...and tapping into these online communities has become a necessary part of any integrated sales strategy.

Citing enlightening research and real-world examples, this practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media.

Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks
by Shannon Belew
AMACOM , 2014

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