Another advantage to having a Google+ profile is that you can connect your Google+ profile to your website and other social media profiles, increasing your exposure to prospective customers and helping your content be seen by a wider audience.
One way of increasing exposure is through the use of the "g+ share" button and the "+1" designation (the Google equivalent of a Like. For any content that you post, someone else can validate it as useful or liked simply by clicking the button to share it on their Google+ profile. When otherse see the content, they can click the "+1" icon to like and share the content from within Google+.
As you might expect, the +1 is an increasingly important desiognation since it increases the visibility and reach of a piece of content. Of course, the use of Google+ may potentially help you show up in Google search engine results for related keyword searches.
If you are a local business (as opposed to a national brand), getting the improved search result rankings may also make it easier for local prospective customers to find you or your business.
Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks
by Shannon Belew
AMACOM , 2014Guidebooks and How-to Titles
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