Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions ...and tapping into these online communities has become a necessary part of any integrated sales strategy.Citing enlightening research and real-world examples, this practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media.
Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks
by Shannon Belew
AMACOM , 2014
Outrider Reading Group
Book Search
Guidebooks and Hot-To Titles
Selling Points Archive
