Another advantage to having a Google+ profile is that you can connect your Google+ profile to your website and other social media profiles, increasing your exposure to prospective customers and helping your content be seen by a wider audience.
One way of increasing exposure is through the use of the "g+ share" button and the "+1" designation (the Google equivalent of a Like. For any content that you post, someone else can validate it as useful or liked simply by clicking the button to share it on their Google+ profile. When otherse see the content, they can click the "+1" icon to like and share the content from within Google+.
As you might expect, the +1 is an increasingly important desiognation since it increases the visibility and reach of a piece of content. Of course, the use of Google+ may potentially help you show up in Google search engine results for related keyword searches.
If you are a local business (as opposed to a national brand), getting the improved search result rankings may also make it easier for local prospective customers to find you or your business.
excerpted from:
Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks
by Shannon Belew
AMACOM , 2014
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